Every year, the KGW Great Food Drive raises over 1.5 million pounds of food, making a statewide impact on hunger. This campaign focused on the people at the heart of it all—the individuals facing food insecurity and the community members stepping up to help. Featuring an iconic blue fridge placed throughout the community, we brought visibility to the need while incorporating diverse voices and stories. The campaign not only highlighted the power of giving but also created a unifying symbol of hope and action.