About

I was raised by stories.

Not the polished kind – the gritty, handmade ones. Told around campfires. Scribbled in margins. Projected through cigarette smoke on a borrowed VHS. My childhood was part log cabin myth, part late-night confessional. It taught me early that the truth doesn’t always wear a suit – sometimes, it shows up in cutoffs, with a black eye and a heart full of gold.

I didn’t grow up dreaming of becoming a creative director. I grew up trying to make sense of chaos – to find beauty in the wreckage and meaning in the noise.

Turns out, that’s exactly what great creative work demands.

Over the years, I’ve led campaigns that aired coast to coast and built tools that empower scrappy producers to tell bolder stories. I’ve written anthems for brands who care, guided teams through late-night edits and early-morning pitches, and found soul in spreadsheets when I had to.

But at my core, I’m still that kid with a cheap notebook, sketching out what it means to feel something real.

My passion isn’t just storytelling. It’s helping people – teams, clients, communities – remember who they are, and what they’re here to say. That’s where the magic is.

So no, I’m not in this to sell.
I’m here to connect.
To make people feel.
To find the truth – and give it a mic.